Fresh Foods, Inc.
New Identity
Originally operating as WSMP, Inc., Fresh Foods is the parent company of Pierre Foods, Claremont Restaurant Group (including Western Steer, Sagebrush Steakhouse, Prime Sirloin and Bennett’s Smokehouse restaurants) and Mom‘n’Pop’s Country Ham & Bakery Division.).

The various solid roots of the company were blended into a fresh, unified corporation with a new name and broadened vision. This new image was reflected in their new logo design and identity package.